Rihanna shows her ‘impressive’ face in new Barbados video
There is an old saying that ‘sex sells.’
But when it comes to promoting a country as a tourist destination, it seems that ‘celebrity’ is just as likely to encourage potential visitors to book a flight.
This has been proved this week by a series of new images that show R&B superstar Rihanna caught in a range of playful scenes in her native Barbados.
The campaign – which includes a video uploaded to Youtube – is the second part of an advertising drive, launched by the Barbados Tourism Authority, seeking to capitalise on the global fame of the Caribbean island’s most celebrated figure.